Bertolli Rebrand

Rebrand  |  Identity  |  Class Project

This is an identity rebranding for the Italian food company, Bertolli. In our Identity Systems class, we were randomly assigned an existing company to rebrand. Bertolli has had a long and hidden history and that was partly buried in their logo. I started by deconstructing their logo and kept the essence of the brand. The goal was to update the logo while preserving the brand's history. I also created a brand guideline manual to follow the new identity.