Design Heroes
Print Design | Personal Project
Design Heroes was a class project that turned into a personal project. It was originally set up as a booklet that I turned into postcard style layout. I wanted to show aspects of Ben-Day dot effect that vintage comics books are well known for as well the graphic text dialogues. It features six of my design heroes; Herb Lubalin, Jessica Walsh, Olly Moss, Alexey Brodovitch, Paul Rand and Bruce Mau. I value each designer's mantra and attitude towards design, as well as their work.
Process
This was our first project in our bookforms class. We had to design a booklet about three of our design heroes. The first one had to be an AIGA Medalist, the second one had to be someone that has been interviewed on a Design Matters podcast, and the third one is a wild card. I chose Herb Lubalin, Jessica Walsh and Bruce Mau. Herb Lubalin was a classic great designer to me. He understood typography so well and I admired that most about him. Jessica Walsh has accomplished so much at such a young age and still remains true to herself which I also admired. Bruce Mau was the wild card designer I chose because I fell in love with his manifesto. It's an interesting philosophy that I strive to follow. Not only do all three of these designers create great work, their outlook on design are also so inspiring to me. During portfolio, I decided to apply an effect that would harmonize all of the designer's images together. I was fascinated with the Ben-Day dot and halftone effect used in pop art and comic books. I figured since they were my design heroes it would be appropriate to use those treatments.
I decided to do the brush lettering for each designer's name to add a hand drawn element.
